Music Video Pitch

This is the Music Video Pitch, me and Nicola presented to our class. After giving our pitch we were given feedback by our teacher and class mates, which mainly said that we could aim the video at male fans of the Hunger Games, as our song 'Safe and Sound' was used in the film soundtrack.

To keep the link with Taylor Swift, we chose to have her picture as our background.

This slide introduces our idea. It tells the song we plan to use, the original artist, the intended length of the video and song, and the genre.

These are still images from Taylor Swift's song 'White Horse' which is a very similar story to 'Safe and Sound' our song.

In this slide we spoke about the intended audience for our video. We said we would mainly aim the video at females as Taylor Swift's songs are normally about love and relationships which often attract a more female audience. However after a talk with our teacher and class mates, we decided we could also aim the video at males, due to the link between the song 'Safe and Sound' and the film 'The Hunger Games' which was watched by main male and female fans.

For our visual style we chose to include pictures from two other artists music videos, Colbie Caillat and Avril Lavigne, as their song in which we borrowed the images from have a genre and plot reference to our song. We also mentioned about how we planned to have our flashbacks in black and white, and other parts of our video with diluted colour. We spoke briefly about the kind of shots we would be using and the natural shots we would use, eg Sunsets.

Our next slide was on Intertextuality, in which we referenced 3 films which we could link our song to, Notting Hill, London to Brighton and American Beauty. American Beauty would suit well with our idea of family conflict, Notting Hill has a market scene in which the seasons change, which links to our idea of decaying grass, and London to Brighton links with the idea of leaving somewhere on a train. Fairy Tales were also mentioned at they link to our moto of the song, 'You can always have a happy ending.'

For our sound style we chose to reference Colbie Caillat, another Country Singer, and her song 'Bubbly', and Avril Lavigne's song 'Wish you were here', which is a sad song.

Our Mise En Scene mentioned about our ideas for locations, Nicola's house, her driveway, a field for the flashbacks, and the train-station, costumes, dark coloured clothing to represent the idea of warring families, and props which will be inportant to our shoot, a book, rucksacks, a teddy bear, picnic and other things which would make a generally happy family memory.

Our narrative structure briefly outlines our plot and storyline, please see my storyboard post for further details.

The plan for our first Ancillary task is a CD cover which will include a photo of two sisters hugging looking sad. The photo will be in black and white to keep with the idea of it being a flashback and the idea of a family at war, with all the joy sucked out.

Our final Ancillary Task idea was for our magazine advert. We have 2 ideas for this task, one is to do a before and after shoot of the sister, the other is them walking away to show a new life beginning.

This slide introduces our team roles.

The final conclusion slide sums up our ideas for the video. We mention our USP, 'You can always have a happy ending', the different skills we will be using for this project and the different examples of what we would be doing to make our project the best it can be.